Create a Catalog for Your Artwork

I've been reading a great new book, Art Festival Guide: The Artist's Guide to Selling in Art Festivals, by Maria Arango. The book includes great tips and techniques for every aspect of selling your art at fairs and festivals.

If you sell at festivals, you may want to have a catalog of your work with you, so you can show work that has already been sold, or show other pieces that you do not have available at that particular fair.

With Adobe Photoshop, you can easily create a Contact Sheet that can be used as a catalog. Prepare digital images of your artwork (a whole topic of its own!) and put them in one folder. Name each image with the name of the artwork; for example, Summer Pond.jpg. Then use Photoshop to create the catalog. Be sure to make an attractive cover page for your catalog. Take all the files to Kinko's or a similar print shop, add a spiral binding, and wha-la: you have a tasteful catalog that buyers can browse in your booth.

See Chapter 6 in The Painter's Guide to Photoshop for instructions to make the catalog.

Click here to learn more about Maria Arango and her book.